3 min read
The Prospect Lifecycle
Marketing platforms have traditionally treated audiences as static lists. Cleo models them as dynamic lifecycles where each person is on a journey that marketing can influence but not control.
strategyemailphilosophy
3 min read
Building Email from First Principles
We could have integrated an existing email marketing platform. Instead, we built email into Cleo from the ground up. The decision came down to what AI-native email marketing actually requires.
emailarchitectureproduct