5 min read
When One Thing Wears Three Names
For a while one object in this product had three names. A user who created it, listed it, and opened it met a different noun at each step. The fix was not technical. It was deciding what the thing was.
designcopyproduct
4 min read
The Brand Is in the Microcopy
A brand is not a logo or a colour palette. It is the cumulative impression of every small sentence the product writes. The microcopy is the brand, and most products do not realise it.
copybranddesign
4 min read
Errors Should Sound Human
When a system fails, the user reads an error message. That sentence is one of the most consequential pieces of writing in the entire product. I treat it as voice work, not engineering exhaust.
errorscopydesign